Inner Beauty


Italian craftmanship at its best
Created using:
18K Gold – 15.20g
Diamonds – 1.93ct


Sera Jewels

Diamonds are more than just an investment, they are a celebration of you… I believe it is important to have a name and story to the jewelry you are buying, and so let me start by introducing myself.

I am Shaily Bagaria. In 2008, I launched Sera Jewels. I started off with a small loan, a pinch of luck and lots of passion. I had a single goal in mind to give women a brand that would become their best friend. Sera Jewels had to be the go to place, when you wanted a simple ‘pick-me-up’ or indulge in heirloom pieces. This jewelry would be all about celebrating yourself and feeling special in those moments in your life that deserved to be cherished and applauded.

Renu Kedia has been my associate representing Sera Jewels since its inception.

Our philosophy: Every piece small or big, should be about your enjoyment. We undertake creation of bespoke jewelry pieces customized to your taste. We specialize in Illusion and Invisible setting of Diamonds. Every step of the process is within our reach – designing your bespoke art piece, sourcing the perfect gemstones, execution and finishing to perfection. Most importantly, it’s wearability and making sure you are happy with it. At Sera Jewels, we provide a lifetime guarantee of service.

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